A common question that is often asked by entrepreneurs and business owners alike is that, “Is it really necessary that we need a blog when my business already has a website?” The common myth is that blogging is time-consuming and it takes plenty of time to set up a blog initially. Also, the resources spent on maintaining it isn’t worth it.
If you think blogging is difficult, then you are wrong! With great user-friendly tools like wixtoolset.org/ blogging is actually a breeze. For all your small business owners and entrepreneurs who still aren’t convinced about blogging, here are the major reasons why you must start a blog today.
Share your Expertise
Sharing your experience and expertise in the form of guides, tutorials, strategies, tips and tricks or simply communicating your thoughts on a particular topic is an excellent way to establish yourself as the authority on a particular industry.
Boost your Credibility with Search Engines
Search engines prefer fresh and unique content. A blog is a great idea to update your content frequently. This helps to boost your page rankings and increase the visibility of your web page.
Reflect the Personality of Your Company or Brand
When it comes to blogging, there is no hard and fast rule that states what is wrong and what is right. What may work for one person may not work for another person. You can customize your blog to match the personality of your company and brand. This is an excellent way to show the uniqueness of your brand to customers.
To Engage with Your Clients
Blogs bridge the gap between businesses and their target customers. Blogs are not all about one-way conversation. They add a personal touch to your interactions with your customers. Also, you can gauge customer feedback quickly with the help of a blog.
Create a Virtual Buzz for your Company
Consider your business blog as your personal PR agent. It’s easy to launch a product or promote any campaign through your blog. Also, you can reach out to a huge number of potential customers through the mailing list. The number of people you reach out using a mailing list is way higher than conventional modes of advertising.
Widen Your Network
If you post relevant and engaging posts on your business blog, then you are bound to attract a huge audience within no time. This is the easiest and simplest way to build your clientele base. By boosting readership, you are increasing the number of potential customers.
Increase the Number of Visitors to your Webpage
Blogs with engaging content and good readership is an excellent way to attract more visitors to your main web page.
Convenience & Low-Costs
The best feature of blogging is that you can create a blog and start posting contents on it all within a few minutes. You don’t require any special training or advanced tools to get started. The next best feature of using blogs for marketing is that they cost far less when compared to other forms of marketing.
Understand that your business blog is not a replacement for your existing website. Rather consider it as an enhancement to your existing business site.